Marketing Working Group
The Marketing Working Group (MWG) raises awareness of the importance and benefits of non-proprietary standards for mobility services. It provides OSPT Alliance members and the wider mobility industry with the tools needed to drive deployment and implementation of the CIPURSE Specification across a number of use cases.
- Engaging with the media and key analysts to communicate OSPT Alliance’s messaging.
- Speaking at international industry conferences to educate mobility stakeholders and engage with the wider industry.
- Developing and dispatching a bi-annual newsletter showcasing the key activities of the association.
- Managing the OSPT Alliance annual conference and regional workshops.
The MWG creates dedicated sub-working groups as required to respond to evolving market needs.
LatAm Sub-Working Group
The LatAm Sub-Working Group is committed to promoting the value of OSPT Alliance and the CIPURSE Specification to mobility services in Latin America. For many years, the region has led the way in the adoption of open standards. Today, OSPT Alliance has many Latin America based member companies ranging from PTOs to software providers, system integrators and software developers. It is also home to a number of CIPURSE deployments across Brazil, Ecuador and Nicaragua with applications including ID, public transport and toll booths.
North America Sub-Working Group
Chung Chung Tam
The North America Sub-Working Group promotes the value of OSPT Alliance and CIPURSE to the transit ecosystems in the region. The group demonstrates how CIPURSE can address new market requirements such as account-based ticketing and mobile.
Interested in joining the Marketing Working Group? Contact us today.